ASSISTANT DIGITAL MARKETING MANAGER

ASSISTANT DIGITAL MARKETING MANAGER
HQ Everrise, Wisma Everrise, Lot 376, Jalan Petanak, 93100 Kuching, Sarawak
Job Description:
Social Media Management
Develop, plan and schedule engaging content across multiple social media platforms to strengthen brand presence and customer engagement.
Oversee daily social media operations including content posting, message replies, comment moderation and community engagement.
Collaborate in building monthly content calendars, promotional campaigns and creative direction aligned with retail seasons, festive events and supermarket promotions.
Work closely with designers, videographers and copywriters to produce high-quality multimedia content reflective of supermarket offerings, lifestyle visuals and brand identity.
Monitor social media trends, competitor activities and new digital features to ensure the brand remains current and competitive.
Track social media performance metrics and prepare performance reports with insights and recommendations for improvement.
Digital Campaign Support
Assist in planning, executing and optimizing digital advertising campaigns across Meta, Google, TikTok and other relevant platforms.
Support campaign optimization through A/B testing, audience refinement, budget monitoring and content variations.
Coordinate campaign assets and ensure all advertisements align with brand guidelines, promotional timelines and supermarket marketing objectives.
Content & Creative Support
Assist in developing compelling copy for social media posts, digital ads, email newsletters, website banners and in-app content.
Coordinate and support photo/video shoots for supermarket products, promotional items, fresh foods and lifestyle content.
Organize and maintain content libraries, digital assets and creative materials for easy access and future use.
Analytics & Reporting
Monitor KPIs across social media, website traffic, digital campaigns and online engagement.
Prepare weekly and monthly performance reports for management review.
Provide actionable insights to improve digital engagement, campaign efficiency and customer conversion rates.
Brand & Community Building
Engage with customers, online communities, influencers and partners to strengthen brand relationships and promote supermarket brand loyalty.
Support the identification, negotiation and management of influencers for digital campaigns, product promotions and branding initiatives.
Ensure brand voice, messaging and visual identity are consistent across all digital channels and communications.
Administrative & Coordination Tasks
Manage project timelines, content approval workflows and digital marketing calendars.
Coordinate with internal departments including Retail Operations, Customer Service, Merchandising, PR and Creative teams to align marketing activities.
Support the Marketing Manager in executing full-funnel digital marketing strategies, including brand awareness, customer engagement and promotional push for weekly retail campaigns and festive seasons.
Job Requirement:
Bachelor’s degree in Marketing, Communications, Business, or related field.
Minimum 3–5 years of experience in digital or social media marketing.
Strong knowledge of social media platforms and analytics tools.
Basic understanding of digital advertising (Meta, Google, TikTok).
Good copywriting and communication skills.
Creative thinking and attention to detail.
Ability to multitask and work in a fast-paced environment.