AI SALES & MARKETING SPECIALIST

Job Scope / Responsibilities

• AI-Based Sales Support
• Utilize AI tools (CRM, chatbots, automation) to generate, qualify, and follow up on sales leads.
• Analyze customer behavior and sales data to recommend upselling and cross-selling strategies.
• Support the sales team with AI-driven insights, sales scripts, and follow-up reminders.

AI Marketing Strategy & Execution

• Plan and execute digital marketing campaigns using AI tools (ad optimization, content scheduling, A/B testing).
• Optimize Facebook, WhatsApp, email, and other platforms based on AI analysis.
• Ensure brand messaging is consistent, professional, and performance-oriented.

Content Creation & Optimization

• Produce marketing content with the assistance of AI (copywriting, captions, visuals, videos).
• Improve engagement rates through content optimization based on AI analytics.
• Prepare and manage content calendars and monthly posting schedules.

Data Analysis & Reporting

• Monitor campaign performance, sales funnel data, and customer conversion rates.
• Prepare weekly and monthly reports with actionable recommendations.
• Propose improvements based on data trends and AI-based forecasting.

Automation & System Improvement

• Set up and manage AI automation for marketing, lead nurturing, and customer responses.
• Improve internal SOP efficiency using AI tools.
• Reduce manual work and enhance overall team productivity.

Cross-Team Collaboration

• Work closely with sales, operations, and management teams.
• Provide training support or guidance on AI tools to relevant teams.
• Ensure all activities align with company goals, KPIs, and branding standards.

Perform any other duties as assigned by the management from time to time

Requirements / Qualifications: 

• Experience using AI tools (e.g. ChatGPT, AI-enabled CRM, Meta Ads AI, automation tools).
• Knowledge and experience in sales and digital marketing.
• Strong skills in data analysis and reporting.
• Good communication skills with a strong team-working spirit.
• Responsible, disciplined, and self-motivated.