SALES MANAGER

Industry: Food and Beverage

Job Scope / Responsibilities:

• Sales Strategy & Planning
• Develop and implement effective sales strategies to achieve company sales targets.
• Prepare sales forecasts, budgets, and performance plans.
• Identify new market opportunities and potential customers.
• Analyze market trends, competitor activities, and customer needs.

Team Leadership & Management

• Lead, train, motivate, and supervise the sales team.
• Set individual sales targets and KPIs for sales executives.
• Monitor team performance and provide coaching, guidance, and corrective actions.
• Conduct regular sales meetings and performance reviews.

Sales Operations & Execution

• Oversee daily sales activities to ensure targets are met.
• Ensure proper execution of sales processes, SOPs, and pricing policies.
• Review sales pipelines, quotations, contracts, and closing activities.
• Resolve customer issues, complaints, and escalations when necessary.

Customer Relationship Management

• Build and maintain strong relationships with key clients and strategic partners.
• Handle major negotiations and high-value accounts.
• Ensure high customer satisfaction and long-term retention.
• Identify upselling and cross-selling opportunities.

Reporting & Analysis

• Prepare and submit regular sales reports to management.
• Analyze sales performance data and recommend improvements.
• Monitor cost control and profitability of sales activities.
• Track individual and team performance metrics.

Requirements / Qualifications: 

• Candidates must possess at least Bachelor’s degree in Business Administration, Marketing, Sales, or related field.
• At least 3 – 5 years of working experience in the F&B industry, with at least 2 years in a managerial or team-lead role.
• Strong problem-solving and decision-making ability.
• Able to work independently.
• Required Language(s): English, Bahasa Malaysia and Mandarin.