GROUP MARKETING MANAGER

Requirements:

• Degree in Marketing, Business or a related field.
• At least 6 years of marketing experience, with at least 3 years in FMCG, food or multi-outlet retail.
• Experience marketing multiple brands or product categories is strongly preferred.
• Proven track record of planning and measuring promotions; please be ready to share examples and results.
• Experience with fresh or short-shelf-life products (meat, dairy, produce), and with trade marketing through supermarkets or F&B businesses, is a strong advantage.
• Strong analytical skills; comfortable with sales data, POS reports and Excel.
• Experience managing agencies or external content teams, budgets and multiple campaigns at once.
• Knowledge of the Sarawak consumer market is an advantage.
• Fluent in English and Bahasa Malaysia (Mandarin is an advantage), and willing to travel within Sarawak.
• Comfortable working with pork products.

Responsibilities:

• Develop annual marketing plans and budgets for each brand, aligned with sales and margin targets, and report spend against results.
• Define each brand’s positioning in line with our core values of quality, freshness and consumer trust, and maintain a consistent brand identity across logo, packaging, signage and online presence.
• Monitor competitors, market trends and customer behaviour, and turn insights into action.
• Plan, execute and evaluate promotions across our retail outlets and partner channels, measuring sales uplift, margin impact and return.
• Design campaigns, bundles and seasonal activities (e.g. durian season, festive periods) that balance sales across the product range and minimise wastage on short-shelf-life products.
• Grow sales of dairy and fresh produce through supermarkets, our own retail outlets and F&B businesses.
• Lead the commercial launch of new and processed products, and provide customer insight to the production team to guide new product ideas and improvements (e.g. pack sizes, flavours, packaging).
• Analyse sales performance and trends by product, outlet and season, evaluate the impact of every promotion and campaign, and present regular reports with recommendations to management.
• Manage customer loyalty and CRM programmes, and set and audit in-store marketing standards across our outlets.
• Oversee social media, digital advertising and e-commerce platforms, and manage our external social media team and creative partners.

Additional information:

• Able to start work immediately is preferred.